13TH SDAFF SPRING SHOWCASE
Focus:
Branding
Branding
Deliverables:
On-Screen: Membership Screening, Volunteer Thank You Ad & UltraStar Thumbnails
Print: Step & Repeat, Directional, Reception, Happy Hour, Photographer Cards
Social Media: Post Templates for Facebook, Instagram & Instagram Story
On-Screen: Membership Screening, Volunteer Thank You Ad & UltraStar Thumbnails
Print: Step & Repeat, Directional, Reception, Happy Hour, Photographer Cards
Social Media: Post Templates for Facebook, Instagram & Instagram Story
OVERVIEW
The San Diego Asian Film Festival Spring Showcase is a film festival organized annually by the Pacific Arts Movement to showcase the best Asian cinema. Each year the Spring Showcase branding remains the same bright, colorful, and playful to represent the Asia Pop aesthetic. The illustrations each year will change and inspired by Asian junk food packaging. You'll see plenty of startbursts, mouthwatering candy colors, and patterns that give a fresh sugar high. For my role as a graphic designer, I was able to work with this identity in creating on-screen media, print, and social media templates.
ON-SCREEN MEDIA
On the Big Screen
On-Screen Volunteer Thank You Ad "Thank You Spring Showcase 2024 Volunteers!"
On-Screen Membership Screening
UltraStar Cinemas Thumbnails
UltraStar Cinemas SDAFF Spring Showcase AD on desktop
UltraStar Cinemas SDAFF Spring Showcase AD on mobile
PRINT MEDIA
Step & Repeat
Directionals
Up Directional in-person
Left Directional in-person
Reception and Happy Hour
Spring Showcase Reception Foamcore in-person
Spring Showcase Happy Hour Foamcore in-person
PHOTOGRAPHER CARDS
SOCIAL MEDIA TEMPLATES
Instagram Templates as seen on @PacArtsMovement Instagram
Instagram Templates as seen on @PacArtsMovement Instagram
Team:
Stacey Uy (Brand Designer), Jannah Maling (Graphic Design Coordinator), Zach Fianza (Graphic Designer), Brynn O'Quinn (Graphic Designer), Emily Xuan (Graphic Designer)
Stacey Uy (Brand Designer), Jannah Maling (Graphic Design Coordinator), Zach Fianza (Graphic Designer), Brynn O'Quinn (Graphic Designer), Emily Xuan (Graphic Designer)
